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All Journal Jurnal Manajemen Atma Jaya Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat The Asian Journal of Technology Management (AJTM) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia International Journal of Applied Sciences in Tourism and Events Journal of Secretary and Business Administration JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Journal of Humanities and Social Studies Jurnal Muara Ilmu Ekonomi dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment Altasia : Jurnal Pariwisata Indonesia FIRM: Journal of Management Studies Journal of Industrial Engineering Agro Bali: Agricultural Journal International Journal of Business Studies Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang International Journal of Industrial Optimization (IJIO) Jurnal Manajemen Indonesian Marketing Journal Rudence: Rural Development for Economic Resilience IDEAS: Journal of Management & Technology IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) International Journal of Applied Business and International Management Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA)
Filda Rahmiati
President University
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : International Journal of Applied Sciences in Tourism and Events

 1 
DESTINATION MARKETING TO IMPROVE DOMESTIC TOURISTS’ RETURN INTENTION Filda Rahmiati; Andrean Winata
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 4 No 2 (2020): December 2020
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v4i2.1979

Abstract

Purpose: This study aims to analyze tourist return intention through destination attribute (attraction, accessibility, and amenities), promotion, and destination image mediated by tourist satisfaction. Research methods: The research method used in this research is a quantitative research. This study used 410 respondents who were domestic tourists who had visited Borobudur Temple using purposive sampling. The Partial Least Square-Structural Equation Model (PLS-SEM) used to test hypotheses. Results and discussions: The results of this study indicate that all hypotheses are accepted, that the attributes of the destination (attraction, accessibility, and amenities), promotion, and destination image significantly influence on tourist return intention mediated by tourist satisfaction. Conclusion: It is necessary to improve the quality of destination attributes at Borobudur Temple, promoting not only international tourists but also domestic tourists. It is also important to provide innovations that are expected to attract domestic tourists to make revisit when there are new things for them to experience
Co-Authors Adam Raihan Rianthomy Afner Khrisna Hidayat Ahmad Nur Dani Ajeng Sekar Utami Amin, Grace Andianto, Jonathan Andrean Winata Azzah Al-afnan Wagino B.M.A.S. Anaconda Bangkara Bayu Mangkurat Chairy Chairy Chong Mi An Dedi Rianto Rahadi Dhiyaa Alyaa Chani Wudd Dwi Larso Dwi Larso Dwi Larso Elda Octaffiana Emilius German Fadillah Anugrah Pertiwi Fajarsari, Anita Rizki Felix Goenadhi Filson Maratur Sidjabat Genoveva, Genoveva Hanif Adinugroho Widyanto Irfan Rafie Jonathan Andianto Lubis, Muhammad Faikar Thaufan M. Hanggara Abirawa M. Noor Hanafie Zain Mastura Roni Matnur Syuryadi Meiske Aulia Usman Natasya Stefanny Naufal Armanditya Norfaridatul Akmaliah Othman Norfaridatul Othman Othman, Norfaridatul Othman, Norfaridatul Akmaliah Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri Permata Sari Rendika Nugraha Ridha Suci Anzani Rika Misnawati Roszi Naszariah Nasni Naseri Simatupang, Togar Sunanti, Meilisa Audina Putri Sutisna, Nanang Ali Syafei, M. Yani Tahnia C. Heidra Tasya Zahwa Prayoga Togar Simatupang Togar Simatupang Utami, Dwi Puspita Sari Vincent Bonavisi Yunita Ismail, Yunita Yustina, Andi Ina